YOURS: £0
Get our Ultimate Mini Hoops FREE to prove it. Shower, sweat, and sleep in them. If they tarnish, fade (or you just want to take them off), we failed.
Waterproof. Sweatproof. Lifetime Colour Guarantee.
The "Everyday Luxury" Trap.
Brands sell you the dream of "Demi-Fine" or "Everyday" jewellery for £80+. But they operate on a secret called Planned Obsolescence.
They use standard gold plating or vermeil that is designed to wear off, turning your "investment" into disposable fashion.
That’s when The Quiet Rules appear:
- REMOVE before showering
- REMOVE before exercising
- REMOVE before sleeping
That isn’t 'Everyday Luxury.' That is jewellery with an expiration date.
We believe if you have to take it off to live your life, it’s not worth wearing.
THE ULTIMATE MINI HOOPS
The reason is simple: The industry sells fragility disguised as "Everyday Luxury." We refuse to play that game.
Words are easy; durability is hard. That is why we are absorbing the cost of this piece, to provide you with physical proof, not just marketing promises.
We are betting our own revenue on a simple fact: Our jewellery does not require "quiet rules."
What you will be testing:
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The "Forever" 18ct Gold Tone:
The rich warmth of solid gold, minus the fragility. Shower, swim, and live your life without a second thought. It doesn't fade. -
Weightless Comfort:
A hypoallergenic core so gentle, the only way you’ll know you’re wearing them is the compliments. No irritation. -
The Seamless "Click" Closure:
A continuous loop that clicks shut and disappears. No butterfly backs to stab you while you sleep, no snagging on hair or knitwear.
(Included with your first order)
Real Luxury Doesn't Have an Expiration Date.
They hide "Quiet Rules" in the fine print because their plating is designed to fail. We engineer for reality. Compare the difference between "disposable fashion" and ownership below.
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Milly Grace
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Typical Gold Plated Jewellery
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| 100% Waterproof (No "Remove to Shower") |
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| Lifetime Colour Guarantee |
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| Hypoallergenic (No Green Skin) |
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| Seamless "Click" Closure (No Sharp Backs) |
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| Scratch-Resistant Finish |
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| Zero "Quiet Rules" Required |
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Choose Your Style. We’ll Add The Proof.
